Pippa Officially launches new denim line Poco!



Its finally here yay 🙂

Ever since Pippa announced she was bringing out her own range of jeans I have been excitedly waiting to get my hands on a pair. The high quality denim range is called Poco (Pippa’s initials) and has had the fashion industry on stand by since it was announced last month.

The full collection was officially launched last night in Dublin and the 5 piece collection is no doubt going to be a huge hit this Christmas.

The idea came about when she was pregnant with her son Louis and longed for the perfect
maternity pair of jeans. As a fashion lover, style was always at the forefront for Pippa but
comfort is also just as important. She thought about her normal every day “uniform” – what she would love to wear?

It was staring her right in the face as Pippa was always known for her love of jeans. Pippa thought long and hard and researched about what she wanted from a pair of jeans and what she would love to offer other women and so POCO by Pippa was born.

“I’m really excited to launch POCO by Pippa. As a fashion lover style is always at the forefront
for me but comfort is also just as important. I thought about my normal every day uniform
and what I’d love to wear. The range is very understated. They are all pared back and the
emphasis is all about comfort and fit.” says’ Pippa O’Connor Ormond.

See full collection below 🙂


The Slimmer – €110.00 – ( My Fav)

They’ll pull you in and perk you up in all the right places, The Slimmer jeans are going to
make you feel a million dollars.


The Saturday Night-  €110.00 –  ( definitely on my xmas list)

A little more than your average everyday denim. Wear with high heels & a killer blazer for
the perfect Saturday Night look


The Leather Look – €90.00 – ( I need these)

Sexy and chic! Dress them up or down, every woman needs the Leather Look in their lives


The Off Duty – €90.00

Say hello to your go-to comfy jean. Pair with your favourite tee and runners, perfect for
when you’re off duty.


The Mama To Be- €85.00

Jeans for the Mama to be who doesn’t want to compromise on style to be comfortable


The Full collection is available now in sizes 6-16 on www.pocobypippa.com

Edel xxx

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