Pippa O’Connor launches POCO pop up store in Dundrum!


I was lucky enough to be invited to the launch of the new POCO pop up store in Dundrum town centre. The event welcomed Pippa’s family, friends, fellow bloggers and many others from the fashion industry.

With a full house Pippa and her husband Brian took to the floor to thank the guests and tell us a little about their journey to get to where they are today. The power couple looked fantastic and were so nice and down to earth as they chatted and posed for pictures.


The store which will be open for 6 weeks is officially open to the public this morning for 10am and is extremely impressive spanning over two full floors.


Image: Brian Mc Evoy


Image: Brian Mc Evoy




The POCO collection currently has five different styles ( see review of POCOS hereΒ An honest review of poco jeansΒ ) and Pippa hopes to add to this in the near future.

The launch was fantastic and a great opportunity to catch up with fellow bloggers and friends. No doubt the shop will be a huge success and I wish Pippa and her team every success with it.

I already can’t wait to add to my POCO collection πŸ™‚

Edel xxx



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