Kick off the New Year with a New Gym Wardrobe from Alice Liveing x Primark!

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The Drapers award winning collaboration between Primark and fitness expert and Instagram sensation Alice Liveing is back!

Alice Liveing x Primark is a 44-piece collection of must-have workout products for the
season ahead, and with prices from €3 – €14, this range will prepare you for whatever the New Year has to offer!

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Whether you want to stand out from the crowd in neon green and bold stripes, or sweat it out in style in pastel pink and slogan pieces, the Alice Liveing x Primark range has something for every gym goer. From cool caps and acid wash sweats, to on-trend cycling shorts and knitted trainers, this collection has your workout gear covered from head to toe, whatever wellness means to you.

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Alice’s first collaboration with Primark recently won the 2018 Drapers Award for ‘Best Use of Influencer Marketing’, and this newest instalment from Alice is sure to be just as amazing, delivering incredible wellbeing focused products for every customer.

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With over 630K dedicated followers on Instagram, a roster of celebrity clients and three books under her belt, Alice is well and truly a force of nature in the world of health and fitness.

If the thought of hitting the gym after Christmas fills you with dread, let this range convince you otherwise! The Alice Liveing x Primark range is in stores from 26th December.

Edel xxx

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